Pricing control plane · v1 · now in private beta

Stop pricing
your app by hand.

Loop is the pricing control plane for App Store Connect and Google Play. PPP-aware, FX-aware, diff-previewed — built for studios that actually ship globally.

Watch the 90s demo
no credit cardASC & Play in 5 min revert any write

Everything you'd build yourself.
If you had a year.

Five tools that work together. One opinion: pricing should never be done in a spreadsheet, and a write should never silently drop a country.

01 · PPP-aware pricing

$19.99 in San Francisco doesn't mean $19.99 in São Paulo.

Loop applies purchasing-power factors per territory, then snaps to the nearest valid store tier. Set a base, get 174 prices that feel local.

🇺🇸United States19.99 USD
🇧🇷Brazil39.90 BRL
🇮🇳India949 INR
🇹🇷Türkiye149 TRY
🇪🇬Egypt219 EGP
🇮🇩Indonesia109k IDR
🇿🇦S. Africa179 ZAR
🇵🇭Philippines449 PHP
02 · FX rates

Refresh once. Rewrite everywhere.

Rates auto-pulled daily. When a currency drifts >5%, Loop flags it. One click to re-price every app in every territory.

USD → EUR0.918 ▼ 0.4%
USD → GBP0.785 ▲ 0.2%
USD → BRL5.450 ▲ 2.1%
USD → JPY152.3 ▲ 1.8%
USD → INR83.21 ▼ 0.3%
USD → TRY35.41 ▲ 6.4%
03 · Sale scheduler

Schedule a sale. Forget it.

Birthday, Black Friday, quiet Tuesday — set the discount and dates once. Loop writes the sale start, holds the line, and auto-reverts on end.

BAM Birthday Sale
−50%
Apr 12Apr 19
04 · Diff preview

See what'll change. Before you write.

Every write — even a one-territory tweak — renders a diff. Approve, edit, or back out before a single byte hits the store.

19.99 USD17.99 USD
18.99 GBP16.99 GBP
39.90 BRL34.90 BRL
949 INR849 INR
05 · Activity log

Audit trail. Forever.

Every price, every territory, every operator. Filter by app, country, action, time. Export to CSV. Never silently drop a country.

2 minprice_changed · DRC · base 24.99 → 19.99 USD
41 minsale_created · BAM · 50% · 7d
3hppp_write · FRMS · 115 territories
yestcredentials_verified · ASC ✓

Four steps.
Then sleep.

The pricing routine that used to eat a Friday now takes ten minutes. Set up once, ship globally for the next decade.

01

Connect ASC & Play

Paste your App Store Connect key and your Google Play service account. Loop imports every app, every IAP, every existing price.

avg. setup time · 5m 12s
02

Set a base price

Pick your reference territory (usually USA) and enter the price. Loop computes the other 174 — PPP-snapped, FX-corrected, store-tier-valid.

175 territories · 1 input
03

Preview the diff

Loop shows exactly which countries will change, by how much, and why. Override any row. Save as a draft if you're not ready.

no surprises · revert-safe
04

Write & confirm

One click writes to both stores. Loop reports back per-territory: which landed, which need a retry, which were rejected by name.

avg. write · 6m 12s
175
Territories supported
152
Currencies handled
6m
Avg. global price write
0
Spreadsheets required
"We used to block a whole Friday for the quarterly PPP refresh. Now it's ten minutes, and we ship the change with a diff anyone on the team can review."
Filipa AlmeidaHead of Operations
Imaginando · 6 apps · 175 territories

Pricing.
Honestly.

Monthly or annual (save 20%). Every plan includes all 175 territories — we don't charge per country. That'd be deranged.

Solo

For one app at a time

$19/ month

For indies & first-time global publishers.

  • Up to 3 apps
  • 1 seat
  • All 175 territories
  • PPP factors + daily FX
  • Diff preview & activity log
  • 90-day audit retention
Studio Pro

For publishers at scale

$249/ month

For publishers with 50+ SKUs and compliance to answer to.

  • Unlimited apps
  • 25 seats (then +$8 / seat)
  • Everything in Studio, plus:
  • SSO (Google, Okta, Azure AD)
  • Role-based permissions
  • API access & webhooks
  • Unlimited audit retention
  • Priority support & onboarding
↘  30-day free trial on every plan. No credit card to start.Annual billing saves 20%.Cancel anytime — exports are yours forever.

Honest questions.

If yours isn't here, write to us. We'll add it. We respond inside a working day.

Q.01
Does Loop support both App Store and Google Play?
+

Yes. Loop reads from and writes to both App Store Connect and Google Play Console with first-class equality. You can target one store or both per write — and any operation that would partially fail is rolled into a diff for your approval before it ships.

Q.02
How does PPP pricing actually work?
+

You set one base price (typically your USA tier). Loop applies a per-territory purchasing-power factor sourced from World Bank ICP data, applies the current FX rate, then snaps to the nearest valid Apple or Google price tier. You can override any factor or override any individual country price — those overrides survive every refresh.

Q.03
Can I undo a write?
+

Yes. Every write creates a restorable snapshot of the previous state per territory. Click "revert" on the activity log entry and Loop posts the inverse write to the affected stores. Revert is the same operation as any other write — same diff, same per-country confirmation.

Q.04
What about taxes?
+

Apple and Google handle VAT/GST inclusively in most territories — Loop respects each store's tax model and shows the tax-inclusive price next to the operator price for every country, so you always know what the customer actually sees.

Q.05
Is there an API?
+

On the Studio Pro plan, yes — a REST API plus signed webhooks for every event (price changes, sale lifecycles, drift alerts, import results). Same auth model your apps use; same audit trail. You can wire Loop into your existing release pipeline.

Q.06
What happens if a write partially fails?
+

Loop never silently drops a country. If 174 of 175 territories land and one is rejected — wrong tier, missing currency, store outage — the long-running op view shows the failure by name with the actual store error. You can retry just the failed slice without re-writing the rest.

Q.07
Can my team work in parallel?
+

Yes — multiple operators, role-based permissions (Studio Pro), and every action attributed in the activity log. Two writes targeting the same app queue automatically instead of clobbering each other.

Q.08
What if I just want to see my catalog?
+

Read-only mode is free, forever, for up to 5 apps. Connect ASC and Play, import everything, and use Loop as your single pane of glass. You only pay when you start writing.

Stop pricing
your app by hand.

Connect your stores in five minutes. Set a base price. Ship 175 territories before lunch.

Book a 20-minute demo
NO CREDIT CARD · REVERT ANY WRITE · CANCEL ANYTIME